Showing posts with label publicity. Show all posts
Showing posts with label publicity. Show all posts

Feb 6, 2008

Where Are My Residuals?!

I just discovered that my first "Landscape Smart" show is airing in reruns on HGTV this week, and in high-definition no less! The HD episodes seem to be repeating about every three hours today; and the low-def throwback version will repeat on Sunday, February 10, at 8:30 a.m. ET/PT.

Also, in case you missed my thrilling victory on HGTV's Landscaper's Challenge a couple of months ago, it will air again next Sunday, February 17, at 9:30 a.m. ET/PT.

Set your TiVo, brew a good pot of coffee, and let me know how you like the work!

Oct 18, 2007

When It Rains...

...The ground gets wet
...The plants get happy
...I get featured in the media

Tune in to HGTV this Sunday, 10/21, at 9:30 a.m. to see yours truly on my first episode of "Landscapers' Challenge". Did I pop the champagne corks in victory? Did I cry all the way home in defeat? You'll just have to tune in to see.

What I can tell you is, the yard recently (although too late for filming) was named an official Certified Wildlife Habitat™ by the National Wildlife Federation, because it nourishes and shelters birds, butterflies, and other desirable species. This is a neat program because it encourages designers and homeowners to think beyond just how a yard looks and consider what it does. So I can take comfort knowing that this yard will still be helping its environment long after my ephemeral fame has dried up like yesterday's rain.

Sep 18, 2007

Calling the Do-It-Yourself Gardener


If you've been wondering how to start planning your own home garden, or what types of landscaping elements are best for kids, or how to attract butterflies and "good bugs," then please register for the class I'll be leading at Gamble Garden in Palo Alto next month.

In a 3-session series, you'll learn how to analyze your property and assess your needs; how to determine what structural features will be useful, beautiful, and safe for your entire family; and how to determine what plants will be best suited for your family's garden. We'll also explore plants that are toxic for children and pets, review different types of swings and play structures, and lay the foundation for creating your own landscape plan.

Once you're registered for the class, please feel free to contact me with advance questions or topic requests. Whether you're already working with a landscape designer or contractor, or thinking of planning and installing the garden yourself, I guarantee you'll learn something useful (and have fun in the process!). There are only 25 seats per session, so sign up now! I hope I'll see you there...

Aug 29, 2007

"Suit. Suit. Skirt-suit."

I live in just enough of a vacuum that it's always gratifying to stumble across someone else voicing an idea I thought only I had. Case in point: the Banana Republic "Architects" ad I noticed on Hwy. 101 in San Francisco this spring, quickly and lovingly excoriated by Gawker. (Never mind that I'm only finding the post 6 months later.) My response had been, "who are these people?", and I think Flashman's reply is probably about right. Which further proves my long-standing claim that there's a very thin line between landscape/architecture and advertising: the only thing more important than a good concept is a good presentation.

And that transports me to another thought I've had recently: the "ad man" character, so prominent from the 1980s (thirtysomething, Melrose Place, Crazy People, Nothing in Common) through about 2000 (Bounce, What Women Want) seems to be giving way to the "young architect" character (Click, The Lake House, The Last Kiss) and, now, the "landscape architect" character (Just Like Heaven, Breaking and Entering). (On the other hand, this seems to mirror my own career trajectory. So maybe it's just me?)

I might venture that it has something to do with our global consciousness: as television matured in the '70s advertising messages evolved to be more subtle and pervasive than ever before, perhaps reaching their zenith with the marketing of a certain actor-turned-president. Sure, "Bewitched" had given us the goofy ad man decades before, but in the "greed is good" decade advertising took on a new allure… and we loved it.

Now, our thoughts are on the environment and our nests within it. Again, the architect isn't a new character; but in an affluent society living in a post-9/11 world, his role is paramount as he creates (or re-creates) our cities (pride, honor) and our homes (refuge, ego). And the landscape architect, well, he represents nothing less than the savior of our planet — not a warrior, though (that would be too scary), but an approachable, "outdoorsy, artsy" type. That's comforting, isn't it? Break out the wool sweater and fire up the Prius, we're going into the hills to visit Al Gore.

I don't mind the stereotype, really I don't; I just hope the media will treat the profession a little more accurately than they ever did advertising. I never did set foot in an agency where the creatives were playing paintball in the halls or binge drinking before deadline (although maybe I just never worked at the right shop). Dare we show the paying public that landscape architects spend more time bleary-eyed in front of a monitor than strolling through forests? Mostly, I hope the media will reflect the growing trend in my industry toward making things right — restoring wetlands, increasing green open space, correcting decades of environmental mismanagement — and not just making things pretty.

Aug 9, 2007

Keeping the 'G' in HGTV

I'll be back on the air this Saturday, Aug. 11, at 9:30 in the morning on Landscape Smart, this time transforming a confused and abused back yard into a clean, contemporary space that's as cool as the other side of the pillow. Geometric plantings and bold lines simplify the space and make it appear larger; my favorite feature of all is the extra-tall hammock arbor that's just the right scale for the space. Check it out and tell me what you think!

Mar 24, 2006

The Smart Gardener

I've just wrapped my third show for HGTV's "Landscape Smart," transforming an entire backyard on a tight budget and an even tighter schedule. As always with these shows, it was an exercise in discipline; and it evokes some principles to keep in mind even if you're just replanting a border:

Think small. Include details that will really give your project that stand-out quality -- a water feature, a specimen plant, a coat of paint -- and invest disproportionately more of your time and money into making them shine.

Think big. The smaller the project, the more important its raison d'etre. Whether it's an outright theme or just a big idea, express it boldly and completely, from the smallest plant to the tallest structure.

Be relentless. Even professional designers get overwhelmed by choices. The tendency is to overcompensate, tossing in some of everything for insurance. Don't do it! Keep your focus, and trim away everything that doesn't advance that big idea. Cut your plant palette by half; and even reduce your budget. The creativity this demands will burn like an overworked muscle... but you'll make smarter choices for it.

Be gentle. Especially if your time or budget is limited, you'll probably have to compromise some good ideas and abandon others entirely. It can be hard to let go, and the disappointment can shake your confidence. But don't take it as a failing: look instead at how much you're achieving despite the limitations. And add those good ideas to your garden journal -- you never know when you'll have the chance to implement them after all.

A friend of mine installed her entire yard herself, with a baby in tow, in one week while her husband was out of town. It's an amazing feat (especially since she had no landscaping experience) and a beautiful garden. Her secret, she confides, was to dig the holes and buy the plants for only six feet at a time; that way she was never far from being finished.

Which illustrates my last principle: Be reasonable. Don't bite off more than you can chew. As another friend is fond of saying, "done" is better than "perfect." And it's a lot more fun, too.

Jan 28, 2006

The Big TV Star


Well, my debut on "Landscape Smart" went well.

It's very weird seeing oneself on TV.

But at least the yard looked good.

Dec 13, 2005

Another Smart Landscape

I've been invited back to film another episode of HGTV's "Landscape Smart" -- apparently the last one was pretty well received.

This time we're working with homeowners who have two very energetic kids and two very energetic dogs, so the yard has to be as tough as it is good-looking. We've installed a bike/play path of decomposed granite, with a faux bridge atop a constructed berm set with flowing plants to create the illusion of water (since neither standing water nor a dry creek would be the safest thing).

I'll have more 'after' shots to share with you in a few weeks... stay tuned!

Aug 7, 2005

Sweating Bullets

Well, somehow we did it! And the transformation is nothing short of stunning. Here's the residence
before we got our hands on it...

...and
after.

Frankly, I'm a bit astonished it came together so well, especially in just two days. Never underestimate the quality of your crew...

...or your design!

Jul 31, 2005

Ready for My Close-Up

I haven't been posting much because I've been designing a project for HGTV's "Landscape Smart" show. It will be built this coming Thursday and Friday -- yep, two days to renovate an 1800 sq. ft. back yard. With just a week of planning. And a nation of die-hard landscaping buffs watching.

But no pressure or anything.